by Sara Ring
Quick Summary
We recently announced a slate of upcoming library advocacy-related webinars. The first will be a virtual offering of the ALA Advocacy Academy training, presented by Megan Cusick (Deputy Director for State Advocacy, ALA) and Shawnda Hines (Deputy Director of Communications, ALA). The training will take place in two parts on September 20th and September 27th.
We recently announced a slate of upcoming library advocacy-related webinars. The first will be a virtual offering of the ALA Advocacy Academy training, presented by Megan Cusick (Deputy Director for State Advocacy, ALA) and Shawnda Hines (Deputy Director of Communications, ALA). The training will take place in two parts on September 20th and September 27th.
Description
Advocacy is the art of relationship building. Relationships—with communities, influencers and elected leaders—are at the heart of the American Library Association’s foundational advocacy training. Two 90-minute sessions will challenge you to rethink how you advocate before an issue arises and prepare you to communicate your library’s value in a way that resonates with your community and decision makers at all levels of governance.
Date/Time
- September 20, 3:00 p.m. - 4:30 p.m.
- September 27, 3:00 p.m. - 4:30 p.m.
| Key Idea | Activity | |
| 1: Listen | Advocacy begins with listening. | community analysis |
| 2: Build | Building relationships is key to establishing a climate of support. | power mapping |
| 3: Connect | A well-timed story amplifies the impact of your message. | telling the library story |
| 4: Communicate | Consistent messaging in a unified voice will have greater impact on decision makers. | getting your message out |
| 5: Plan | Advocacy is a collective responsibility. | self-assessment, planning matrix |
