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Advocacy is the art of relationship building. Relationships—with communities, influencers and elected leaders—are at the heart of the American Library Association’s foundational advocacy training. Two 90-minute sessions will challenge you to rethink how you advocate before an issue arises and prepare you to communicate your library’s value in a way that resonates with your community and decision makers at all levels of governance.

All times are in Central Daylight Time.

  • September 20, 3:00 p.m. - 4:30 p.m.
  • September 27, 3:00 p.m. - 4:30 p.m.


  Key Idea Activity
1: Listen Advocacy begins with listening. community analysis
2: Build Building relationships is key to establishing a climate of support. power mapping
3: Connect A well-timed story amplifies the impact of your message.  telling the library story
4: Communicate Consistent messaging in a unified voice will have greater impact on decision makers. getting your message out
5: Plan Advocacy is a collective responsibility. self-assessment, planning matrix

The training is interactive, and each participant will receive a workbook of activities. We will cover Modules 1 and 2 on September 20 and Modules 3 - 5 on September 27.

Staff contact
Sara Ring

Continuing Education Librarian