Quick Summary
The MNLINK Marketing Committee received over fifty responses to a recent survey on marketing materials and formats that libraries find useful in reaching patrons. Based on the feedback, they will be developing a strategy for promotion of the new MNLINK Gateway.
The MNLINK Marketing Committee received over fifty responses to a recent survey on marketing materials and formats that libraries find useful in reaching patrons. It is clear that a variety of marketing approaches will be necessary.
The feedback from this survey will be used to develop promotional materials in several formats for the new MNLINK Gateway. We learned that bookmarks, brochures, and ¼ sheets (often found at the checkout counter) are popular with users. There is also interest in digital formats such as short videos and Facebook banners.
Comments we received included the need for library staff training in the form of videos and webinars. As the go-live date approaches for the new MNLINK Gateway discovery interface, we will keep that in the forefront of our planning.
MNLINK Marketing Committee Members
Nick Banitt - Minitex
Carrie Braaten – Anoka Public Library
Marjorie DeJong – Pioneerland Library System
Sarah Hawkins – East Central Regional Library
Zach Miller – Minitex
Becky Ringwelski - Minitex
Reagen Thalacker – SELCO
