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Quick Summary

Minitex’s Professional Development Alliance Partner NCLIVE is offering a Marketing Learning Series featuring librarians who excel in marketing, social media management, and creative programming.

library marketing

NCLIVE has shared the following "Marketing your Library" professional learning series with all library staff in the Professional Development Alliance. Anyone in the Minitex community is welcome to register at no cost. The webinars will be recorded and a link to the recordings will be sent to registered attendees following the webinar.

Social Media Strategies To Boost Your Library’s Reach & Impact
April 11, 2024 at 1pm EST / 12pm Central Time

Managing library social media accounts can sometimes feel like one task too many. But with the right strategies, social media can be a great way to get free marketing for your library’s programs and services. In this webinar, four panelists from both public and academic libraries will share their tips and tools for getting the most out of social media for libraries of any size and experience level. Join us for a moderated discussion followed by time for audience questions.

Page Turners: Promoting Leisure Reading In Academic Libraries
April 15, 2024 at 3pm EST / 2pm Central Time

While many students come to their academic library for research, some libraries are finding ways to engage them beyond classwork. Join our panel of experts to learn about leisure reading programs in academic libraries that captivate students, faculty, and staff. From curated book clubs to literary events, discover how you can foster a love for reading while enhancing your campus community.

Elevating The Library Experience With Creative Programming
April 18, 2024 at 1pm EST / 12pm Central Time

In this webinar, our panel of community engagement librarians will share practical tips and examples for connecting with your patrons through library programs. From interactive workshops to local partnerships, these ideas will inspire both beginners and seasoned programmers in all kinds of libraries. Learn how to reach even more of your community with imaginative and interactive events.

Mapping Opportunities: Leveraging Social Explorer For Library Outreach
April 25, 2024 at 2pm EST / 1pm Central Time

Did you know you can use Social Explorer to boost your library’s marketing? In this webinar, we’ll show you how to identify potential patrons, understand their preferences, and tailor your outreach efforts for maximum impact. Devon Waugh, the NC LIVE Instruction Librarian, and Jeffrey Hahn, Director of Academic Sales & Support from Social Explorer, will share practical tips, case studies, and hands-on demonstrations. Join us as we guide you through tools to learn more about demographics and interests in your community.

Written by

Ann Kaste
Electronic Resources Librarian
Professional Development logo.

Strengthening the knowledge, skills, and efficiency of staff in libraries throughout the Minitex region