by Carla Pfahl
Quick Summary
Do you have a smartphone? Have you ever used the personal assistant that comes with most smartphones? Do you use it on a regular basis?
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Do you have a smartphone? Have you ever used the personal assistant that comes with most smartphones? Do you use it on a regular basis? There is new data out by researchers at Northstar for Google highlighting personal assistance usage.
Adults over age 54 were more likely to use their personal assistant on the go and in the car than those between the ages of 18-29. The latter were more likely to use their personal assistant at home. The one piece of data that stood out for me was why teens, aged 13-17 years old, were using their personal assistant. Asking for directions was second on the list for teens (and number one for adults) but third on the list for teens, 31 % of teens surveyed, used their personal assistant for help with their homework. If we, as librarians, are to meet teens where they are, we need to give Siri, Google Now, and Cortana library cards!
To read more: http://www.emarketer.com/Article/Personal-Assistants-Mobile-Users-Service/1011449/1
