6 Best Practices for Launching an Infographic Online

Infographics can be a popular, powerful, strategic communication tool online. And many of us in the library profession are either becoming more accustomed to reading and gleaning information from infographics and/or developing a skillset to create our own. For those in the latter category, Nonprofit Tech for Good recently published the six best practices to successfully launch infographics online. We’re encouraged to consider our infographic’s compatibility with social media and mobile devices just as much as we would the infographic’s design and content. Here are those six best practices.

• Upload your infographic in full-size as an image (not PDF) to your website or blog. This will allow your supporters or followers to share, pin, or tumble your infographic.
• Crop and size sections of your infographic for promoting. Use of these cropped sections will maximize promotion on social networks.
• Ensure that your infographic is shareable. Make sure your infographic’s landing page is outfitted with “Share” buttons.
• Ensure your landing page is responsive to mobile devices. Doing this will provide mobile compatibility and extend the life of your infographic.
• Feature calls-to-action on your infographic. Including calls-to-action on your landing page will encourage infographic readers to take a desired action such as subscribing to a newsletter or following your posts.
• When promoting your infographic through email, send viewers to your infographic’s landing page (via image link) on your website or blog. Promoting your infographic as an attached PDF will only ensure that it will be ignored.

For more detail on these six best practices for launching an infographic online, be sure to visit the article at Nonprofit Tech for Good, “How to Successfully Launch Nonprofit Infographics Online.”