- Took place Sep 20 – Sep 27, 2022
Advocacy is the art of relationship building. Relationships—with communities, influencers and elected leaders—are at the heart of the American Library Association’s foundational advocacy training. Two 90-minute sessions will challenge you to rethink how you advocate before an issue arises and prepare you to communicate your library’s value in a way that resonates with your community and decision makers at all levels of governance.
Date/Time
All times are in Central Daylight Time.
- September 20, 3:00 p.m. - 4:30 p.m.
- September 27, 3:00 p.m. - 4:30 p.m.
| Key Idea | Activity | |
| 1: Listen | Advocacy begins with listening. | community analysis |
| 2: Build | Building relationships is key to establishing a climate of support. | power mapping |
| 3: Connect | A well-timed story amplifies the impact of your message. | telling the library story |
| 4: Communicate | Consistent messaging in a unified voice will have greater impact on decision makers. | getting your message out |
| 5: Plan | Advocacy is a collective responsibility. | self-assessment, planning matrix |
The training is interactive, and each participant will receive a workbook of activities. We will cover Modules 1 and 2 on September 20 and Modules 3 - 5 on September 27.
