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The Minnesota Digital Library is excited to announce the addition of new materials to the Hennepin County Library's collection in Minnesota Reflections. This recent addition of materials includes 19th century tradecards from Minneapolis businesses.

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The Minnesota Digital Library is excited to announce the addition of new materials to the Hennepin County Library's collection in Minnesota Reflections. This recent addition of materials includes 19th century tradecards from Minneapolis businesses. This recent upload of materials adds to the Hennepin County Library's existing tradecard collection. Nineteenth century tradecards offer a fascinating look at early advertisements created with the chromolithographic printing process. These brightly colored images of household products, beautiful children, flowers, animals, and landscape images inspired what was referred to as the "card craze." These images were enthusiastically collected, saved, and pasted into scrapbooks.  

View the Hennepin County Library's tradecard collection

Written by

Greta Bahnemann
Metadata Librarian, Minnesota Digital Library
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Historical content from Minnesota's cultural heritage organizations, all in one place