From Awareness to Funding: A Study of Library Support in America
Cathy De Rosa presented "From Awareness to Funding: A Study of Library Support in America" on October 30,
2008 at the Bullard Rainforest Auditorium in Como Park, St. Paul, MN. De Rosa is Vice President, OCLC,
and Principal contributor to the report.
De Rosa's presentation explores the following hypothesis for the report:
U.S. public libraries are facing marketing and advocacy challenges that have been faced by other 'super
brands.' Lessons learned and successes achieved can be applied to increase library funding. Utilizing
marketing and advocacy techniques targeted to the right community segments with the right messages and
community programs, we can improve the state of public library funding.
Watch the presentations using the built-in video player below or download the file to play in iPod/iTunes
(.m4v) or Windows Media Player (.wmv).
Cathy De Rosa – From Awareness to Funding: A Study of Library Support in America
The report can also be downloaded in its entirety or by chapter (PDF format).
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