From Awareness to Funding: A Study of Library Support in America
Cathy De Rosa presented "From Awareness to Funding: A Study of Library Support in America" on October 30,
2008 at the Bullard Rainforest Auditorium in Como Park, St. Paul, MN. De Rosa is Vice President, OCLC,
and Principal contributor to the report.
De Rosa's presentation explores the following hypothesis for the report:
U.S. public libraries are facing marketing and advocacy challenges that have been faced by other 'super
brands.' Lessons learned and successes achieved can be applied to increase library funding. Utilizing
marketing and advocacy techniques targeted to the right community segments with the right messages and
community programs, we can improve the state of public library funding.
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